You’ve probably asked yourself this question before: are there any disadvantages to YouTube ads? Can they actually hurt the organic performance of my channel? In this video, Jan from @So geht YouTube will share his experience and explain when YouTube ads can have a negative impact on your channel and how you can avoid it.
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:25 Do YouTube ads hurt organic performance?
00:41 How audience retention influences organic growth
01:37 YouTube ad types you should go for
02:50 The main rule for growing channel with ads
If you run YouTube ads on your video, would it hurt your organic performance?
The answer is no! YouTube does not lower the performance of a video that runs ads as I suggested at the beginning of the video.
But wait! This topic is more complicated than you might think and YouTube ads can still hurt your video’s performance. So what’s the main reason for that?
The problem is your audience retention.
Audience retention is one of the most important ranking factors on YouTube. The longer people stay on your video – the better it is. And, as a result, YouTube will suggest your video more. YouTube ads, unfortunately, hurt your audience retention.
You can imagine that if someone watches your video as an ad, they will not watch it as long as someone might watch it if they found it organically through search.
But doesn’t YouTube look at the source of a click?
Yes, they do! Especially when considering if you should rank for a search term. They look at how long your audience retention is and how high your click rate is for this specific search term.
But your general audience retention also plays a role, no matter from which source someone clicks on your video.
This is especially important for suggested videos and other browse features such as YouTube home.
Another important factor is what type of YouTube ad you use. Some might be beneficial for your video, some might hurt its performance.
If you want to learn more about ad types, check out this video where I explained each and every ad type in detail.
In-stream ads are, for example, a very bad idea if you want more people to watch your
Video. When you put your video in front of other videos, most people will skip after the first five seconds.
This is because your video is not made for being in it! Just imagine clicking on a YouTube video and another YouTube video plays instead, you will probably skip it won’t you?
And this is why in-stream ads will get your video very bad audience retention.
YouTube discovery ads are way better for your video’s performance. You will rank under a specific search term on top of the other videos.
But there’s one big problem.
You still need to be clicked. It doesn’t help you to rank on top. You actually need to get clicks! And if you have a bad title, thumbnail – you won’t get any clicks if you place an ad. However, if you have a great thumbnail and a great title, you will rank high anyway.
So YouTube discovery ads can only help you so far. And this is the general rule for growing your channel with YouTube ads.
You cannot force a bad channel to grow with YouTube ads! You can only make a good
channel grow faster. If viewers don’t like your content, they won’t watch it. And if you put more eyes on this content, it’s not going to help.
Instead, make better videos that add value. Try until you start to grow organically and only then boost this growth with YouTube ads.
The best way to grow your audience with YouTube ads is to place a trailer video for your channel, an actual advertisement that promotes why people should look at your channel.
This will not hurt your individual videos – this will only hurt the audience retention of this channel trailer and it’s not supposed to rank organically anyways.
In fact, YouTube ads can help your channel a lot if you use them as such as ads.
▬ About tubics ▬▬▬▬▬▬▬▬▬▬▬▬
#tubics is a Video Marketing software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software.
Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers.
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