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Use Amazon Marketing to Boost Your Sales With Roland Frasier

by Digital Advertising Boost
Use Amazon Marketing to Boost Your Sales With Roland Frasier

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If I’m an agent or I have a product on Amazon, Amazon Marketing Service is just the most powerful thing in the world and so few people are doing it. It’s still in its infancy.

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PULLED QUOTES 🎙️:

“The keywords work very similar to the Google’s broad phrase and exact, and you have the ability to target two different ways. You can do automatic targeting, which is where Amazon targets for you and identifies keywords for you and then you can do manual targeting.”

“I mentioned running the auto campaign, run the manual with the auto identified keywords and then just continue until there aren’t any keywords left. That is, to me, if I’m an agent or I have the product on Amazon, that’s just the most powerful thing in the world and so few people are doing it. It’s still in its infancy.”

“You’ve got seven out of 10 shoppers only purchased from the first page. It’s kind of like Google, right where nobody really goes past the first page on Amazon. Only 30% of the total people who are looking for a product will go past the first page of results, so it’s really important to be there.”

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