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Use Your Customer Data to Understand Your Customers and Boost Marketing Performance

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Use Your Customer Data to Understand Your Customers and Boost Marketing Performance

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The retail industry has experienced significant change in 2020. In such a time, focus on the customer is paramount to adapt and thrive through the changes.

In this webinar, Lexer’s President David Chinn will share practical examples of how outdoor brands and retailers are using their customer data to gain insights and inform activities to boost performance at all stages of the customer lifecycle.

What you’ll learn:
– How Spyder grew their email list by 85% in 5 months.
– How Mountain Khakis boosted Black Friday sales 49% year-over-year.
– How Rip Curl improved revenue from a cross-selling campaign by 15x.
– How Black Diamond increased retention email conversion rates by 555%

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