Home Advertising Boost Using the distribution channel mix to boost sales: the Nespresso story

Using the distribution channel mix to boost sales: the Nespresso story

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Using the distribution channel mix to boost sales: the Nespresso story

Interview with Julien Morel, Sales Director of Nespresso

Allowing customers to use various distribution channels can encourage them to purchase more. Discover how Nespresso developed a channel mix to increase customer loyalty.

Improving customer relations by offering a range of distribution channels helps to increase sales.

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