Warm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting, how do you craft the offer for each ad set and how do you followup with each optin?
Check how Nacelle built their retargeting ad campaign on Facebook.
Their funnel includes:
– Facebook ads with retargeting
– Demo offer for cold retargeting
– Ebook offer on the warm retargeting
– 2 Landing pages
– 1 Email automation
Credits to the team Nacelle for putting this together.
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