Learn the 3 weird dropshipping hacks that make money with Aliexpress dropshipping.
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Dropshipping hack #1: Facebook Video Demo Ads
When we teach most people how to set up a dropshipping store, we recommend that they get started with image ads. Not because image ads perform the best, but because people are less intimidated by them. It’s the pathway of least resistance.
If you are willing to put in effort and create a video ad, Facebook will reward you with very cheap advertising, which will greatly improve your conversions.
You can create simple videos by taking the images your suppliers have provided and putting text over them. Even better though, is to create a video demo ad. This is when you take a video of you/someone else using the product in-action. To do it, all you need is the product yourself, and a camera – a smartphone will be fine for this. You don’t need a professional camera.
As an example, in this video Sarah created a simple video demo ad of an item that we’ve featured regularly on this channel: the self-stir mug. The video Sarah replicated had amassed over 9 million views on Facebook over its ad campaign. It was very easy and took less than a minute to film and set up.
Dropshipping Hack #2: Change Ad Budgets Just After Midnight
The Facebook algorithm is very smart – which is why it is very easy for newbies to have success with Facebook ads. The algorithm works to try to put your ad in front of the right people that are most likely to convert and purchase your products. It also tries to figure out how to best use your ad budget across the day.
So if you go to scale your campaign by raising the ad budget midway through the day, it disrupts the algorithm. Normally, the algorithm spends your daily budget across the whole day, testing to see what times of the day people are most interacting with your ad and converting. If you change the ad budget midway through the day, Facebook scrambles to try and spend your new advertising budget by the end of the day. That means that it doesn’t get to test it across a whole 24-hour period, so it spends it inefficiently – and thus collects inefficient data, negatively impacting your campaign.
The solution is to increase your ad budget just after midnight. This way, the Facebook algorithm has the entire day to test the ad budget and collect accurate data.
However – not everyone wants to stay up until midnight just to update their ad budgets (I understand that!). What you can do is when you create your Business Manager account in Facebook, set your timezone to be one that is ahead of you. For example, if you live in California, you would be on Pacific Time. You could set your timezone to be Eastern Time, so that it would be 3 hours ahead. That means you could update your ad budgets at 9pm instead of midnight.
Dropshipping Hack #3: Sell Digital Products to Your Customers
Most dropshippers don’t even think about selling digital products like ebooks/videos etc. They only think about selling physical products to their customers. This is a big mistake though, as digital products can have HUGE profit margins since they have less overhead costs, which means that merchants for digital products often pay out generous commissions.
What this means is that you can dropship physical products from Aliexpress as a way to collect email leads. You then send out emails to those customers promoting digital products. In this video, Sarah gives the example of Numerology.com – they have custom destiny readings that they sell to customers after they have received a small, free destiny reading based on their date of birth.
This funnel (a free report into a paid, in-depth report) converts very highly. In addition, they offer 65% commissions. So if you were dropshipping products related to Astrology, you could send follow-up emails to your customers recommending that they get a free destiny reading from Numerology.com and redirect them there with your affiliate link. This would be very profitable!
So don’t think that you can only sell your dropshipping customers physical products. Check to see if there are any good affiliate programs in your niche for digital products and take advantage of the big commission rates (plus you won’t have to worry about shipping out the items/fulfilling the orders either!).