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Why CRM Projects Fall Short of Expectations | Customertimes

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Why CRM Projects Fall Short of Expectations | Customertimes

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Watch this video to learn why more than one-third of all CRM projects fail. Jim Goldfinger, Chief Customer Officer at Customertimes and Matt Baker, Sales Director at Customertimes UK discuss why CRM technology initiatives often spiral out of control and become multi-million dollar investments that fail to deliver the results.

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