You may be trying to understand “What is a CRM system and why do I need it?” First and foremost, from a sales management perspective, Microsoft Dynamics 365 CRM offers visibility into the sales pipeline. You will eliminate the need to collect Excel spreadsheets from your sales team and try to update them on a regular basis and then have that updated and presented on to executive leadership. See your pipeline in real-time, in one place.
CRM also helps manufacturers like you address these key challenges:
• Customer relationship uncertainty
• Lack of modern tools to attract new sellers
• Customer loss due to changing sales staff
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