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Do you use ‘boost the post’ to promote your content?
Then you must watch this video.
Because the method you are using is having a lot of limitations.
For example, you can’t use objectives like catalogue sales or conversion.
A similar way lot of limitations in targeting for example you cannot use a custom audience or lookalike audience.
You can’t do behavioural targeting or language targeting.
You are having very limited options for budgeting and you cannot control the ad placements.
If you really want to take advantage out of Facebook ads always use Facebook Ad Manager.
Here you will operate from the backend with greater control.
With this whatever amount you invest in advertising you should be able to get the maximum response out of it.
So always go for ad manager.
Good luck.
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