Will Family Friendly Marketing Boost Shazam’s Box Office Fortune?
Recently, pics of covers from upcoming Shazam kids novels popped up online. They’re young reader books aimed at new readers, which just underlines the fact that Shazam’s going to be a family friendly film, probably the MOST family friendly live-action superhero movie in the current era of superhero movies.
If WB plays up kids in the marketing, that may help Shazam stand out among a crowded superhero movie field. That, and perhaps some other strategies they used for Aquaman.
I discuss in this video, so check it out.
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