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Facebook is changing very fast! Prices for ads are rising, there is more competition than ever! You have to be on top of your marketing game to beat your competitors.
Messengers are growing!!!
3 billion people will use instant messengers in 2022: eMarketer forecast
Experts calculated that by 2020 the number of instant messenger users will increase to 2.52 billion people – an increase of 12.1%. And in 2020, the number of users will increase by 7.3%.
Growth Driver – WhatsApp. This is one of the most popular instant messengers in the world. The record number of WhatsApp users in India is 340 million at the end of 2019, according to the author of the study.
A new thing coming in 2020 will be Facebook Dating yet another place to place your ads
Facebook Dating will select partners for information on Facebook: common interests, friends and events.
The service will operate in the main Facebook application, but a separate profile will be required. For the safety of users, their data in the dating service will not match them with friends on the social network.
You can write to a person you like directly, unlike Tinder, where to open correspondence you need to mutually express sympathy.
Now the service is available in America, and in Europe will appear by the beginning of 2020.
Facebook is updating cross-account analysis functionality for the holidays
Using reports for multiple accounts, you can view metrics such as reach, impressions, and conversions across different advertising accounts. This reporting function serves as a universal tool for getting a clear and concise report on the performance of your business and will save you the time that was previously spent manually creating reports.
With the new custom metric building function, you can formulate and save metrics. This tool will open a smoother process for evaluating and optimizing campaigns, allowing you to create better reports that are more relevant to your business goals.
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