Home Uncategorized YouTubers have to declare ads. Why doesn’t anyone else?

YouTubers have to declare ads. Why doesn’t anyone else?

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YouTubers have to declare ads. Why doesn’t anyone else?

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Around the world, there are regulations for “influencers”. Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?

👥👥 CREDITS 👥👥

Written and performed by TOM SCOTT /
Script assistant ANDREA MARKS
Animation BILLY CRINION and WILLIAM MARLER k
Dubbing mixer GRAHAM HAERTHER

“Does the Spearmint Lose Its Flavor on the Bedpost Overnight” by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES /

Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT

Filmed safely: /

© Pad 26 Limited MMXXI

📄📄 SOURCES 📄📄

💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can’t find a contemporary account.
Ray Davies flying: and 6
BBC trademark policy: c
Pitbull and Kodak: 6
Pitbull and Voli: “Owned and operated by Armando Christian Perez, aka Pitbull”
Gucci on Lil Pump: no quotes, but given the lyrics and video, it’s safe to say they didn’t have control
YMCA reaction: />
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: 5
Nikkie de Jager, One Dip Makeup Challenge: />Disclosures 101 for Social Media Influencers [PDF]: f
An Influencer’s Guide to making clear that ads are ads [PDF]: f
The FTC’s Endorsement Guides: What People Are Asking: g
YouTube declaration: 5

❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: 9
Snapple: 8
“Branded content pods”: 7
Farrow and Ball: /
Branson cameo: l
Superman’s $40,000: l
Bond placement: r
Lorraine Kelly’s tax bill: s

🎢 WE’RE GOING TO DISNEY WORLD
“Moms’ conference”: /
SNT viewing figures: /
“19 years in a row”: 4
“Can’t find any other example” of the castle being covered: /
Ofcom on product placement in UK TV: v
“One article on a tabloid web site”: /

🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, “The FCC and Freedom of Speech”: h
US Bill of Rights: s
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: n
Commercial speech: h
Communications Act 2003: s
Animal Defenders International v United Kingdom: />CMA, “Social media endorsements: being transparent with your followers”: /
German product placement: 9

📕 CHAPTERS 📕

00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We’re Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

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